--- title: A different view on the use of websites and web design description: Websites, for many companies a kind of online account manager. But is it used that way? Companies often decide on what the website looks like, whether they can say everything they want to say and whether people should be able to contact them. But there is so much more to pay attention to. image: https://www.lab701.nl/hubfs/Website%20augustus%202020/Beelden/2.png --- [![Lab701 Online Marketing logo 1080x500](https://www.lab701.nl/hs-fs/hubfs/Logo/Lab701%20Online%20Marketing%20logo%201080x500.png?width=150&height=69&name=Lab701%20Online%20Marketing%20logo%201080x500.png "Lab701 Online Marketing logo 1080x500")](https://www.lab701.nl?hsLang=en) - [Inbound Marketing](https://www.lab701.nl/en/inbound-marketing) - [Inbound Marketing for legal services](https://www.lab701.nl/en/inbound-marketing-for-lawyers-and-notary-offices) - [Inbound Marketing for financial services](https://www.lab701.nl/en/inbound-marketing-for-accountancy-and-insurance-offices) - [HubSpot all-in-one software](https://www.lab701.nl/en/hubspot-as-your-all-in-one-software-tool) - [HubSpot CRM app](https://www.lab701.nl/en/hubspot-mobile-crm-app) - [ROI Calculator](https://www.lab701.nl/en/hubspot-roi-calculator) - [Website & Webdesign](https://www.lab701.nl/en/websites-webdesign) - [Social Media](https://www.lab701.nl/en/social-media) - [Pricing](https://www.lab701.nl/en/online-marketing-packages) - [Inbound Marketing Packages](https://www.lab701.nl/en/prices-inbound-marketing-packages) - [Social Media Packages](https://www.lab701.nl/en/prices-social-media-packages) - [Online Marketing Cards](https://www.lab701.nl/en/pricing-online-marketing-cards) - [ROI Calculator](https://www.lab701.nl/en/hubspot-roi-calculator) - [Contact](https://www.lab701.nl/en/contact-location) - [English](https://www.lab701.nl/en/websites-webdesign) - [Nederlands](https://www.lab701.nl/nl/websites-webdesign) English # Websites & webdesign ### A different view on the use of websites and web design Websites, for many companies a kind of online account manager. But is it also used that way? Often companies decide on what the website looks like, whether they can say everything they want to say and whether people should be able to contact them. But there is so much more to watch out for. What does a website process actually look like? We are happy to take you into the changing world of web design. ### Website culture The website culture is still very traditional at many website agencies. We think it should be more modern in the present time. We are happy to explain it to you. - Traditionally you said that websites are seen by companies as a **business expense** when this should be **a growth investment**. - In many cases, the website is a **digital static brochure**, which we convert as a product with **a broad impact**. - A website is often made **based on assumptions** but can be made better on **"data-driven" decisions**. ![Website culture - Lab701](https://www.lab701.nl/hs-fs/hubfs/Website%20augustus%202020/Beelden/ENGLISH/1.png?width=810&height=424&name=1.png "Website culture - Lab701")  Website process - Traditionally, we look at what we have **to say as a company**, but a website that is **customer-oriented** has more impact. - The process often involves a lot and is quickly **enormous** for companies, we often find a website a kind of **“launch platform”**, you build on a platform where your website is a kind of rocket that goes faster and faster as time passes, so that you continue to build and renewed. - Do you recognize the term “**Set and Forget”** that is what often happens, the website is up and then it is not just looked at, while you have to apply **continuous improvements** that add value. ![Website Process - Lab701](https://www.lab701.nl/hs-fs/hubfs/Website%20Process%20-%20Lab701.png?width=810&height=424&name=Website%20Process%20-%20Lab701.png "Website Process - Lab701") If you deal with the website process in a modern way, you can realize a Growth-Driven design. ![Data Driven Design - Lab701](https://www.lab701.nl/hs-fs/hubfs/Data%20Driven%20Design%20-%20Lab701.png?width=810&height=424&name=Data%20Driven%20Design%20-%20Lab701.png "Data Driven Design - Lab701") Growth-driven design When you look at impact and time, you see a **big difference between traditional designs and growth-driven designs**. Where you traditionally see that a website is put down for 2 years, for example, there is then a redesign and you go on a few times. ![Growht-driven design - Lab701](https://www.lab701.nl/hs-fs/hubfs/Website%20augustus%202020/Beelden/ENGLISH/4.png?width=810&height=424&name=4.png "Growht-driven design - Lab701") With a growth-driven design, you expand your website step by step, creating more impact over a shorter period of time. A faster **"time to value"**!  Quicker 'Time To Value' Where in the traditional way an **average of 108 days** is taken on a website, often with 2 weeks delay and "Set and Forget" you see a **maximum of 60 days** with our growth-driven design. Ready on time and possibilities for improvement when we work with the website. We would know which way works for companies. ![Quicker Time To Value - Lab701](https://www.lab701.nl/hs-fs/hubfs/Website%20augustus%202020/Beelden/ENGLISH/Quicker%20Time%20To%20Value%20-%20Lab701.png?width=810&height=424&name=Quicker%20Time%20To%20Value%20-%20Lab701.png "Quicker Time To Value - Lab701")  Drive more business impact Are you aware from research from HubSpot agencies that generate **16.9% more leads** and more importantly, have **11.2% more revenue** using the “Growth Driven” design? Those are serious increases! ![Drive more business impact](https://www.lab701.nl/hs-fs/hubfs/Website%20augustus%202020/Beelden/ENGLISH/Drive%20more%20business%20impact.png?width=810&height=424&name=Drive%20more%20business%20impact.png "Drive more business impact") ## Ready to grow your business? Schedule a call without obligation to discuss your next steps.   [![Lab701 Online Marketing logo 1080x500](https://www.lab701.nl/hs-fs/hubfs/Logo/Lab701%20Online%20Marketing%20logo%201080x500.png?width=180&height=83&name=Lab701%20Online%20Marketing%20logo%201080x500.png "Lab701 Online Marketing logo 1080x500")](https://www.lab701.nl?hsLang=en) Brede Haven 20 5211 TL 's-Hertogenbosch +31738229680 #### About - [Contact](https://www.lab701.nl/en/contact-location) - [Clients](https://www.lab701.nl/nl/opdrachtgevers) #### Services - [Inbound Marketing strategy](https://www.lab701.nl/en/inbound-marketing) - [Social Media management](https://www.lab701.nl/en/social-media) - [Websites & Webdesign](https://www.lab701.nl/en/websites-webdesign) #### Blogs - [Blogs & artikelen (Dutch language)](https://www.lab701.nl/nl/blog) All rights reserved. © 2025 Lab701 Online Marketing - [Privacy Policy](https://www.lab701.nl/en/privacy-policy-lab701-online-marketing?hsLang=en) [Follow us on Facebook](https://www.facebook.com/lab701) [Follow us on LinkedIn](https://www.linkedin.com/company/lab701-social-media-factory) [Follow us on Twitter](https://www.twitter.com/lab701)