Inbound marketing is about creating valuable experiences that have a positive impact on people (your existing and potential customers, future and current employees) and your company.
How do you do that?
You attract prospects and customers to your website and message through relevant and useful content. Once on your website, you contact them through conversation tools such as email and chat and you create added value. And finally, you surprise them by continuing to act as an (empathetic) advisor and expert.
Unlike Outbound Marketing, with Inbound Marketing you don't have to "fight" for the attention of your potential customers. By creating content designed to address the issues and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
From unknown to insight and result
Approaching leads yourself (or having them approached) often entails high costs (think of call centers, for example) and often results in a low conversion rate. It is becoming more and more expensive to reach your potential customer in the growing online world. To remain relevant and efficient, multichannel marketing tasks must be automated.
“Inbound Marketing is a marketing strategy that aims to provide valuable information and in this way bring a customer to a company. Inbound marketing is often aimed at a specific target group, the content that is offered is therefore primarily intended for this target group. ”
How do you approach inbound marketing?
We investigate who your target group is and specify the target group based on various characteristics. How does the target group make purchasing decisions? What goals does the target group want to achieve? What is the online behavior and from what context does the target group make a decision?
We then look at which content is relevant during the purchase process and this content must be written. Think of benchmarks, blogs, cases, eBooks, follow-up information, how-to manuals, infographics, webinars, whitepapers, etc.
When it is known which content is relevant, the lead qualification score is matched. What actions must a lead go through before becoming a prospect? Then the lead must be tested and optimized.
Inbound Marketing, complex? We are happy to help you.
Inbound Marketing can be known as complex. Fortunately, you are not alone. Lab701 helps you set up and manage your inbound marketing strategy. By taking it step-by-step and then analyzing and optimizing the process, we ensure that you are up and running quickly.
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