Privacy Policy

Privacy Policy

Lab701 Online Marketing, located at Burg. Loeffplein 70 E/F 5211 RX 's-Hertogenbosch, is responsible for the processing of personal data as shown in this privacy statement.

Contact details:
Burg. Loeffplein 70 E/F
5211 RX 's-Hertogenbosch
+31 73 822 96 80

Hanno Driesser is the Data Protection Officer of Lab701 Online Marketing. He can be reached at

Personal data we process

Lab701 Online Marketing processes your personal data because you use our services and/or because you provide us with this data yourself. Below you will find an overview of the personal data we process:

Special and/or sensitive personal data that we process

Our website and/or service has no intention of collecting information about website visitors who are younger than 16 years of age. Unless they have permission from their parents or guardian. However, we cannot verify whether a visitor is over 16. We therefore recommend that parents be involved in the online activities of their children, in order to prevent data being collected on children without parental permission. If you are convinced that we have collected personal data on a minor without such consent, please contact us at and we will delete this information.

For what purpose and on what basis we process personal data

Lab701 Online Marketing processes your personal data for the following purposes:

Automated decision making

Lab701 Online Marketing makes decisions about issues that can have (significant) consequences for individuals, based on automated processing. These decisions are made by computer programs or systems, without a human being (for example an employee of Lab701 Online Marketing) being involved. Lab701 Online Marketing uses the following computer programs or systems:

  • HubSpot
  • Google Analytics
  • OBI4wan
  • LeadInfo
  • AdRoll (NextRoll)

Our site uses third-party partner technologies such as, HubSpot, AdRoll (NextRoll) and LeadInfo to help us recognize your device and understand how you use our site(s) so that we can improve our services to reflect your interests and show you advertisements about online marketing services that may be of greater interest to you. Specifically, AdRoll (NextRoll), HubSpot and LeadInfo collect information about your activity on our site(s) to enable us to use personalization and to:

  • Measure and analyze traffic and browsing activity on our site(s);
  • Show you advertisements for our products and/or services on third party sites;
  • Measure and analyse the performance of our advertising campaigns;
  • Sharing personal data with third parties

Lab701 Online Marketing shares your personal data with various third parties if this is necessary for the execution of the agreement and to meet a possible legal obligation. We will enter into a processing agreement with companies that process your data on our behalf, in order to ensure the same level of security and confidentiality of your data. Lab701 Online Marketing remains responsible for this processing. Furthermore, Lab701 Online Marketing will not provide your personal information to other parties. If this is the case, we will only do so with your explicit consent.

Cookies, or similar techniques, we use

Lab701 Online Marketing uses functional, analytical and tracking cookies. A cookie is a small text file that is stored in the browser of your computer, tablet or smartphone when you first visit this website. Lab701 Online Marketing uses cookies with a purely technical functionality. These ensure that the website works properly and that, for example, your preferences are remembered. These cookies are also used to make the website work properly and to optimize it. In addition, we place cookies that track your surfing behaviour so that we can offer you tailor-made content and advertisements. When you first visited our website, we informed you about these cookies and asked your permission to place them. You can unsubscribe from cookies by configuring your internet browser in such a way that it does not store cookies anymore. In addition, you can delete all information that has previously been stored using your browser settings. For an explanation, see:

Viewing, amending or deleting data

You have the right to inspect, correct or remove your personal data. Furthermore, you have the right to withdraw your permission for the data processing or to object to the processing of your personal data by Lab701 Online Marketing and you have the right to data portability. This means that you can request us to send the personal data we have about you in a computer file to you or another organization named by you. You can send a request for inspection, correction, deletion, data modification or request to withdraw your permission or objection to the processing of your personal data to To make sure that the request for inspection was made by you, we ask you to send a copy of your identity document with the request. Please make sure that your passport photo, MRZ (machine readable zone), passport number and Citizen Service Number (BSN) are blackened in this copy. This is to protect your privacy. We will respond to your request as soon as possible, but within four weeks. Lab701 Online Marketing would also like to point out that you have the possibility to file a complaint with the national supervisory authority, the Autoriteit Persoonsgegevens. You can do this via the following link:

How we secure personal data

Lab701 Online Marketing takes the protection of your data seriously and takes appropriate measures to prevent abuse, loss, unauthorized access, unwanted disclosure and unauthorized changes. If you feel that your data is not properly protected or there are indications of abuse, please contact us via

  • First and last name
  • Date of birth
  • Address
  • Telephone number
  • E-mail address
  • IP address
  • Other personal details that you actively provide, for example by creating a profile on this website, in correspondence and by telephone
  • Data on your surfing behaviour on various websites (for example because this company is part of an advertising network)
  • Internet browser and device type
  • The handling of your payment
  • Sending you our newsletter and/or advertising folder
  • To be able to call you or send you an e-mail if this is necessary for us to be able to carry out our services
  • To deliver goods and services to you
  • Lab701 Online Marketing analyzes your behavior on the website in order to improve the website and the products and services offered.
    to your preferences.
  • Lab701 Online Marketing tracks your surfing behavior on different websites in order to match our products and services to your needs.

Lab701 Online Marketing will not store your personal data longer than strictly necessary to realize the goals for which your data are collected.

On this website cookies are also placed by third parties. These are for example advertisers and/or social media companies.